Who thought that one up? I’m with them on ‘plants’, that’s uncontroversially what Kew’s all about. The purpose of ‘people’ could be to persuade visitors that the gardens aren't just some dreary deserted bit of land. But ‘possibilities’ is just plain woolly, and obviously only in there for the alliteration.
The overall effect is one of insincerity, lack of imagination, and trying to cover all the bases.
Besides, does Kew really need a strapline? Isn't it enough to be (one of) the greatest botanical gardens in the world?
What about "Preserve the Palm House"? The last time I was there it looked like it could do with a wash and brush-up - sooner, rather than later.
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